Announcing a new textbook from Logos Press:
Mark J. Ahn, Michael A. Alvarez, Arlen D. Meyers, Anne S. York, editors
Foreword by G. Steven Burrill
First Edition, July 2010
Perfect Bound, 416 pages, US$79.95
ISBN: 978-1-934899-15-1
This volume helps to fill the void in life science entrepreneurship and management case books and provides faculty and students with not only the charts, but the simulated experience of sailing the turbulent and exciting oceans of the biomedical industry toward creating significant value for patients and society.
Building the Case for Biotechnology features:
- Foreword by G. Steven Burrill
- Introductory chapter on how to teach bioscience using the case method
- 22 case studies in science; laws, regulations, politics; and business
- Ample figures, graphs, and tables to complement the text
- Resources for further reading
Contents Foreword
G. Steven Burrill
Burrill & Company
Preface
Mark J. Ahn, Michael A. Alvarez, Arlen D. Meyers, Anne S. York
Introduction
Yali Friedman
thinkBiotech LLC
How to Teach Bioscience Using the Case Discussion Method
Trent Wachner and Anne S. York
College of Business, Creighton University
Part I: Science
Medarex, Inc.: Realizing its Potential?
Mark J. Ahn, Alan Leong, Wei Wu1, and Masum Rahman
Atkinson Graduate School of Management, Willamette University; University of Washington, Bothell
FoxHollow Technologies: The SilverHawk® Cuts Open a New Market
Erik Miller, Dina Finan, and Michael Alvarez
Stanford University
OraPharma, Inc: Reformulation of an Existing Product
Payam Benyamini and Mark J. Ahn
University of California, Los Angeles; Atkinson Graduate School of Management, Willamette University
DesignMedix, Inc.: Maintain Product Focus or Leverage Technology Platform?
Elizabeth R. Bivins-Smith , Bettina M. Frana , and W. Kellogg Thorsel
School of Business Administration, Portland State University
Oxigene, Inc.: Realizing Value from Multiple Technology Platforms
Mark J. Ahn, Anne S. York, David Ackerley and Rebecca Bednarek
Atkinson Graduate School of Management, Willamette University; College of Business, Creighton University; and Victoria University of Wellington
Part II: Laws, Regulations, Politics
Tysabri Re-launch Decision: Promise and Perils of Addressing Unmet Needs
Mark J. Ahn & Laura Ueki
Atkinson Graduate School of Management, Willamette University
XDx: Navigating Regulatory & Reimbursement Challenges
Laura Elias and Michael Alvarez
Stanford University
Dyadic International, Inc.: From Doom to Dawn—What’s Next?
Polly S. Rizova, Adelaida Patrasc Lungu, and Mark J. Ahn
Atkinson Graduate School of Management, Willamette University
The Prince Edward Island Bioscience Cluster: Creating a Knowledge-Based Economy
Steven Casper, Juergen Krause, and Adelee MacNevin
Keck Graduate Institute and University of Prince Edward Island
The Founding and Growth of On-Q-ity: Developing Advances in Personalized Medicine
Daniel Dornbusch and Mark J. Ahn
Novartis International AG; Atkinson Graduate School of Management, Willamette University
Airway Tools Company Inc.: Changing Medical Device Standards of Care
Andrew Maxwell, Bahram Behnam, Michael Alvarez
University of Toronto; Stanford University
Part III: Business
Genentech Acquisition by Roche: Will Innovation Wither?
Mark J. Ahn, Anne S. York, David Ackerley and David Lee
Atkinson Graduate School of Management, Willamette University; College of Business, Creighton University; and School of Biological Sciences, Victoria University of Wellington
Myogen, Inc.: Are We There Yet?
Mark J. Ahn and Travis Cook
Atkinson Graduate School of Management, Willamette University
Compression Dynamics: In Search of Sales
Anne S. York and Martin Winkler
College of Business, Creighton University and University of Nebraska Medical Center, Creighton University Medical Center
iKaryos Diagnostics: The Rocky Road from Concept to Startup
Anne S. York
College of Business, Creighton University
Biocon: From Local to Global
Ashish Hajela, Shad Shahid, & Mohammad Akbar
Indian Institute of Management, Lucknow, India
Adnexus Theraputics, Inc.: Arranging Resources Needed To Move Through Development
Susan Sieloff, Tucker Marion, John Friar, and Raymond Kinnunen
College of Business Administration, Northeastern University
Gardasil: From University Discovery to Global Blockbuster Drug
Alan Collier, Mark J. Ahn and Brendan Gray
University of Otago; Atkinson Graduate School of Management, Willamette University
Guru Instruments: Bootstrapping a Bioscience Device Startup
Anne S. York
College of Business, Creighton University
Growing Pains at Camelot Biopharmaceuticals
Lynn Johnson Langer
Johns Hopkins University
Sandhill Scientific: Where to Manufacture?
Staci D. Sanford and Arlen Meyers
University of Colorado Denver
Lumina Life Sciences: The Challenges of Raising Capital to take to Market a Promising Technology Innovation
Magda Choruzy, Andrew Maxwell, Michael Alvarez
University of Toronto; Stanford University
Resources