The March 2008 issue of the Journal of Commercial Biotechnology is now available. This issue focuses on biotechnology marketing and was guest-edited by Leyland Pitt and Ian McCarthy. The links below will take you to the abstract of each article:
Volume 14, Issue 3
Editorial
Connecting product innovation management and marketing | |
Leyland Pitt, Ian McCarthy |
Articles
New pharmaceutical product development: Barriers to overcome and opportunities to exploit | |
Nic S Terblanche |
The biotechnology and marketing interface: Functional integration using mechanistic and holographic responses to environmental turbulence | |
Pierre Berthon, Leyland Pitt, Deon Nel, Esmail Salehi-Sangari, Anne Engstrom |
Anticipating and managing the challenges of biotechnology marketing | |
Heidi Rajamäki |
A comparison of R&D indicators for the Vancouver biotechnology cluster | |
Monica Salazar, Martin J Bliemel, J Adam Holbrook |
Using brand personality to assess whether biotechnology firms are saying the right things to their network | |
Lisa Papania, Colin Campbell, Robert Ankomah Opoku, Maria Styven, Jean-Paul Berthon |
Remembering Epimetheus: Biotechnologies and the market | |
Pierre Berthon, Ekin Pehlivan, Philip DesAutels |
Networks of dedicated biotechnology and service firms in Vancouver | |
Martin J Bliemel, Ian P McCarthy |