I’ve nearly completed revisions for the third edition of Building Biotechnology, the leading textbook on the business of biotechnology. This new edition has several new chapters, new case studies, updated case law, and fresh industry stats — more than 100 pages longer than the second edition.
I’m looking for volunteers to review the chapters and potentially contribute case studies of:
– Entrepreneurship
– Career development
– Managing reimbursement
– Communications
– General management
Reviewers and contributors will be given a free copy of the final edition (an $80 value).
The chapter list is pasted below. If you are interested in reviewing/contributing, please drop me a brief note stating your interest and the chapter(s) you would like to review or contribute to. For an example of previous contributions, see these samples.
Contents
Introduction
1 – Introduction
2 – The Development of Biotechnology
Knowledge and Skills
Application
Commercialization
Industry Trends
Science
3 – Introduction to Molecular Biology
Information Flow in Molecular Biology
The Big Picture
4 – Drug Development
Biologic vs. Pharmaceutical Drug Development
The Five Basic Steps of Drug Development
Qualities of a “Good” Drug
5 – Tools and Techniques
Bioinformatics
Combinatorial Chemistry
Drug Delivery
Functional Genomics
Manufacturing
Microarrays
Proteomics
Nanotechnology
6 – Applications
Green Biotechnology: Agriculture
White Biotechnology: Industrial Processes and Bio-based Products
Red Biotechnology: Medical Applications
Laws, Regulations, and Politics
7 – Intellectual Property
Patents
When Patents Expire
Patent Infringement, Exemptions, and Licenses
Trade Secrets
Trademark
Copyright
The Role of Intellectual Property in Biotechnology
8 – Regulation
Food and Drug Administration
Department of Agriculture
Environmental Protection Agency
Securities and Exchange Commission
9 – Politics
Balancing Innovation Incentives with Economic Constraints
The Business of Biotechnology
10 – Biotechnology Company Fundamentals
Company Formation
Business Model
Team
Company Characteristics
11 – Finance
Development Stages and Funding
Private Equity
Public Markets
Other Funding Sources
Valuation
12 – Research and Development
R&D Stages
Project Selection
Outsourcing Innovation
13 – Marketing
Marketing as a Guide for R&D
Market Structure and Marketing Environment
Reimbursement
Marketing Planning and Strategy
14 – Licensing, Alliances, and Mergers
Licensing and Outsourcing
Alliance Partnerships
Mergers and Acquisitions
Selecting Partnership Options
15 – Managing Biotechnology
Starting Up
Managing R&D
Intellectual Property Protection
Management Changes with Growth
Dealing with Failure
Public Relations
16 – International Biotechnology
Benchmarking against the United States
Intellectual Property Protection
Regulation
Operations
Finance
Conclusion
17 – Building Biotechnology
Business Models
First Steps
Selecting Opportunities and Business Planning
18 – Investing
Caveat Emptor
Investing in Biotechnology
Strategy
Conclusion
19 – Career Development
Job Descriptions
Ph.D., MBA, or Both?